Unless your event is 100% private to the public, every event, both large and small should have a unique event hashtags. #Whywouldntyou?
Not only does Social Media give us insight into what is being talked, or tweeted, about, but it gives its users access into a community within a global network, which is pretty powerful. When implemented properly and effectively, a hashtag can be an invaluable component of your social media strategy and as a result, an entire event.
Be Original
The whole purpose of your hashtag is for attendees to know exactly how to dive into the conversation that’s happing at and about your event. The last thing you want, is to come up with a hashtag you like and not realize that it’s already in use.
If you have a hashtag in mind, make sure it isn’t already associated with another event with a handy tool called Tagboard. If the hashtag is already in use, Tagboard gives suggestions for related keywords which you can incorporate into your hashtag. Once you have your event hashtag selected, it’s time to put it to good use!
Build Community
Think of event hashtags as another valuable tool in your branding toolbox when it comes to publicizing your event. Creating a hashtag that resonates with the name of the event or mission of the event creates a sturdier brand, because when it comes to branding, consistency is key. It validates the community behind the brand and leaves no doubt in your consumers’, donors’ and attendees’ minds that you are affiliated with the specific group or organization throwing the event. A unique, yet memorable hashtag can go a long way in effectively campaigning for any event.
Think of event hashtags as another valuable tool in your branding toolbox!
Click To Tweet
In order to ensure that a hashtag gains the momentum it needs, promoting participation from both attendees and non-attendees can be done before, during, and even after the event. Make sure to make your hashtag visible not only across your website and other social channels but include it in any other digital assets surrounding your brand. It should go on digital invites, sponsors’ websites, decks, newsletters, press releases, the works. The more exposure you can get for your event in this way, the better!
During the event is another great opportunity to cement event hashtags whether it’s tagging event photos, having sponsors and speakers use it on their own platforms, or live-tweeting the event to keep non-attendees updated. Let your guests know you value their participation by having the hashtag present everywhere they look. Place placards around the cocktail tables, silent auction, and any other areas your guests are congregating.
Track It
Hashtags, when used properly, can boost awareness and engagement for your event in a unique and powerful way. At the heart of the hashtag is a way to identify groups of messages happening around a particular subject. Tweets with one to two hashtags receive two times more engagement than those without so using the appropriate hashtags can you get substantial mileage in your event marketing efforts.
Tracking your hashtag’s engagement is easy to do with free tools like TweetDeck and Hootsuite. Both programs function like a command center for your Twitter account to track engagement against individual users, keywords, and more importantly, hashtags. Best of all, both tools are free. By honing in on the right event hashtag, you’ll have up to the minute updates on the conversations happening around your event.
For more ways to use Social Media to drive traffic to your event, check out our recent ebook: 30 New Social Media Tips and Tactics to Drive Attendee Engagement
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